Arts and Crafts Movement in America Essay Example | Topics and Well Written Essays - 500 words

Expressions and Crafts Movement in America - Essay Example Numerous prominent originators and their works have added to the accomplishment of Arts and Crafts developments in America. As Boehm calls attention to, in Cincinnati, socially noticeable ladies, similar to Mary Louise McLaughlin occupied with overglaze beautification of fired pieces at the Cincinnati School of Art. Her works were sent to the Centennial Exposition where she extended her insight into Oriental earthenware and French barbotine with underglaze design in shaded slips. Later in 1879, McLaughlin began the Women’s Pottery Club, and prospered in the creating field. There were other ladies excessively stepping up in the change, similar to the Newcomb College Pottery, began in 1895. Another structuring bunch that got prospered before the Arts and Crafts development was the Rookwood Pottery. It was established by Maria Longworth Nichol, the granddaughter of Cincinnati land tycoon, Longworth, in an old school building in 1880 and named it after their family home. Inside a couple of years from its introduction to the world, the Rookwood Pottery began to succeed and flourish. They created a few thousand pieces and held an overwhelming spot in the market. The practical disposition underway helped up the improvements of the association into turning into an industrially effective one with getting gold decoration at the World’s Fair in Paris In 1889. Sensible perspectives taken by the Rookwood Pottery affected the Arts and Crafts Movement in America. Noticeable potters such a George Ohr had shown his abilities on the arrangement.

Deregulation Of The Airline Industry :: essays research papers

Deregulation of the Airline Industry The carrier business has been subject of extraordinary value rivalry since it was deregulated, and the outcome has been various new transporters which have practical experience in territorial assistance and nitty gritty activities. These bearers commonly buy more seasoned airplane and frequently work outside the business wide modernized reservations framework. In return for these bothers, travelers get low passages comparative with the business all in all. This exploration looks at two low admission air bearers, ValuJet and Southwest Airlines. By examining these air transporters, we can all the more likely comprehend the financial effects of cost versus administration in the carrier business overall, just as, the impacts on traveler and speculator certainty. Until 1978, air transport rates were endorsed by the administration, which implied that cost was not an essential serious factor. Rather, aircrafts would contend on administration and picture. The aircraft business was overwhelmed by mammoths (American, United, TWA) which offered across the country and some worldwide assistance, furthermore, by territorial transporters, for example, Southwest, which offered short excursions between air terminals not served by the nationals. Â Â Â Â Â Deregulation of the aircraft business achieved in 1978 presented a circumstance in which the national and provincial bearers were out of nowhere ready to contend in a situation that took after a free market. Rate plans were lifted, value fixing was wiped out and course the executives was expelled. The principle factors that influenced whether an aircraft could serve a specific city was regardless of whether that city had enough entryways for the new bearer, and whether the bearer had the option to stand to buy them. Organizations, for example, Southwest perceived potential for low charges, and started fabricating a specialty for themselves by offering low charges with comparable low degrees of administration. Southwest's prosperity offered ascend to another age of low passage aircrafts, with ValuJet entering the advertise in the mid 1990's. Shockingly, ValuJet endured a string of mishaps which brought the eventual fate of this air bearer into question. ValuJet is a low-estimated carrier that offers reasonable tickets for local travel. Situated in Atlanta, the carrier serves the Southeastern United States and contends with Continental Airlines just as with other little territorial transporters. It serves 31 urban communities basically in the southeastern United States. The aircraft started its administration with trips to Tampa and Orlando from Atlanta in 1993. The no nonsense system paid off for the juvenile aircraft, which posted half again the same number of income traveler miles in April 1996 as it did in April 1995. Notwithstanding, the organization reported that it was easing back the development of its administrations, deliberately, while it posted this great income mark (Cole and Pasztor, 1996, p. Deregulation Of The Airline Industry :: expositions look into papers Deregulation of the Airline Industry The aircraft business has been subject of serious value rivalry since it was deregulated, and the outcome has been various new bearers which have some expertise in territorial assistance and no nonsense activities. These bearers regularly buy more established airplane and frequently work outside the business wide automated reservations framework. In return for these burdens, travelers get low admissions comparative with the business in general. This exploration analyzes two low charge air transporters, ValuJet and Southwest Airlines. By researching these air bearers, we can more readily comprehend the financial effects of cost versus administration in the aircraft business all in all, just as, the impacts on traveler and speculator certainty. Until 1978, air transport rates were affirmed by the administration, which implied that cost was not an essential serious factor. Rather, carriers would contend on administration and picture. The carrier business was ruled by monsters (American, United, TWA) which offered across the nation and some universal help, what's more, by provincial transporters, for example, Southwest, which offered short outings between air terminals not served by the nationals. Â Â Â Â Â Deregulation of the carrier business realized in 1978 presented a circumstance in which the national and provincial transporters were out of nowhere ready to contend in a domain that looked like a free market. Rate plans were lifted, value fixing was disposed of and course the executives was evacuated. The fundamental factors that influenced whether a carrier could serve a specific city was regardless of whether that city had enough entryways for the new bearer, and whether the bearer had the option to stand to buy them. Organizations, for example, Southwest perceived potential for low charges, and started constructing a specialty for themselves by offering low admissions with proportionate low degrees of administration. Southwest's prosperity offered ascend to another age of low admission carriers, with ValuJet entering the advertise in the mid 1990's. Shockingly, ValuJet endured a string of mishaps which brought the eventual fate of this air bearer into question. ValuJet is a low-estimated carrier that offers cheap tickets for local travel. Situated in Atlanta, the carrier serves the Southeastern United States and contends with Continental Airlines just as with other little local transporters. It serves 31 urban communities essentially in the southeastern United States. The carrier started its administration with trips to Tampa and Orlando from Atlanta in 1993. The nitty gritty methodology paid off for the youngster carrier, which posted half again the same number of income traveler miles in April 1996 as it did in April 1995. Be that as it may, the organization reported that it was easing back the development of its administrations, intentionally, while it posted this amazing income mark (Cole and Pasztor, 1996, p.

State mental health care management Term Paper Example | Topics and Well Written Essays - 3000 words

State psychological well-being care the executives - Term Paper Example In any case, there are those states that have received an open mental medicinal services framework with the goal that it complies with their effectively settled normal frameworks. As there is no normalized method of offering open mental medicinal services across state lines, numerous issues emerge with the individualized frameworks. By and large, accomplishment for such a framework must be ensured by exact arranging and the cautious utilization of open assets. The arranging procedure ought to be comprehensive all things considered and other intrigue gatherings. Medicaid presently caters for more than 41 million people from low-pay foundations. Its principle point is to give financing to mental social insurance and all other human services. Be that as it may, the sum that is spent in the arrangement of mental human services is overshadowed by the measure of different kinds of medicinal services. Overseen care of handicaps was extended by the legislature to incorporate mental medicinal services; a move that has been commended by certain quarters and named as dubious by others. Leaders inside the state have anyway questioned the two partitions however rather have refered to that cost moving over the extended frameworks will definitely exacerbate the present circumstance. In a similar example, it might diminish costs as at last, those that were systematized for 24 hours might be hung on lesser occasions and new issues might be uncovered that might be state related and not really illustrative of the nation all in all. Conversation The administration of open mental medicinal services has had some positive reports. Among the progressions that have been noted is the expanded access to a wide exhibit of individuals, the development in the quantity of administrations that are given, the consistency in care and dynamic because of concentrated consideration supported by the detailing of explicit objectives, expanded responsibility and accentuation on the positive results a nd reduction in the utilization of inpatient care which may not be required. Open state authorities in neighborhood government specialists who are accused of the arranging and execution of suitable open mental human services have experienced various issues in spite of the numerous increases that they have figured it out. The open consideration is excessively centered around the consideration of intense cases to such an extent that they are slight on assets focused on restoration and like administrations that could ensure the drawn out usefulness of those individuals with generally better states of mind. The utilization of Medicaid applies to those individuals who are contracted under this framework and it implies that there are numerous individuals who are not included in the program. There is likewise a difficult that is related with charging and accepting installments from individuals that have been served during the underlying set up of the program. At long last, since it is hard to gauge the results of care that has been given, it is difficult to ensure consistency in a scope of areas as the input isn't imminent. While trying to change how open mental medicinal services is offered, specialists have experienced a confinement as the hierarchical structure and the funds benefited. The desires for the general population and the regular practices in open social insurance additionally to a great extent shape the possible results of the projects gave. The focal point of leaders is on the most proficient method to redo open mental medicinal services with the goal that it is result arranged and offers the clients great consideration reliably. Much the same as all other administration choices, there is requirement for expand arranging including exact objectives and

The Hardest subject while in school - 275 Words

The Hardest subject while in school (Essay Sample) Content: Multivariable Calculus during My College Years Erick Mmaitsi Top Writers List Multivariable Calculus during My College Years While undertaking an academic journey, challenges present themselves. The aim of these challenges is to strengthen a person and ensure that the experience act as a lesson in life. These challenges range depending on the nature of the student. During my university years, I faced an academic challenge given the nature of courses provided by the institution. Multivariable Calculus, unit in my first year proved challenging. The complex nature of the core unit changed my understanding of literature given the introduction of arithmetic in an art course. Multivariable calculus proved more than a unit, as it changes the nature in which I interacted in the university setting. Personal questions arose on the relation between calculus and literature course. The nature of the unit was such that majority of students carried out intensive resea rch in order to tackle the unit. The course creates a sense of unity given the number of study groups created to ensure a clear understanding of the unit. My doubts were on the entire curriculum given the introduction of a social science to an art course. As time progressed, I came to understand the basis of the unit. Through this unit, a culture of reading and group discussion emerged and they ensured that a bigger number of students graduated. Challenges in most cases lead to innovating, which is essential ...

The Booth Brothers And The Garden Of The Home - 877 Words

Abstract definition of Coincidence . Who would know that it would take a stranger to teach me about my responsibilities to other people? A confidence is often about the random acts of strangers that teach us very important moral lessons in life. Sometimes it takes the people you least expect to inspire us to grow as human beings. Sometimes it takes the most eccentric and odd people for us as human beings to learn lessons that we will never forget. These experiences forever change our life’s and our perspective on life It was Sunday and this meant that I would spend it at Booth Memorial Park giving historical tours of the home. The Booth brothers David and Stephen Both owned the property. They were traditional American entrepreneurs. They were republicans and abolitionist and philanthropist . They fought their whole life’s for injustice and taking care of those most left out of our society during. I have always found a profound sense of pleasure at this Park like I had a deep and spiritual conception to the place . The building the Booth Brothers built and the beautiful rose garden with a tremendous amount of roses always contributed to my instance love of the park . As I looked in the distance I saw a large and ominous storm cloud above the graveyard of the property. All of a sudden the day took a dramatic turn as a strange and eccentric man entered the building that would change my life forever. As this strange man entered the building I noticed distinctShow MoreRelatedâ€Å"A Raisin in the Sun†700 Words   |  3 PagesChicago’s South Side, probably the early 1950’s. During this period in history, many African-Americans, like the Youngers, struggled to overcome the well-known prejudices that were far too familiar. The main scene, in this touching realist drama, is the home of the Youngers, an overcrowded run-down apartment. 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Democracy And Democracy - 908 Words

In America today, there is a common misconception concerning the form of government this nation possesses. Some believe it to be a democracy while others understand it to be a republic. Regardless of what people believe the American form of government to be, it does not change the fact that it was founded as a representative republic, and therefore, must be maintained and upheld as such. The following paragraphs will show the difference between a democracy and a republic, describe what form the Founders intended for the American government and explain in what ways this nation has strayed from the original form of government created by its Founders. First, the meaning of and difference between a democracy and a republic must be understood.†¦show more content†¦This desire continued and fueled the fire for the Declaration of Independence which eventually became the foundation for our governing document: the U.S. Constitution. In the Preamble to our Constitution, it states, â⠂¬Å"We, the people of the United States, in order to form a more perfect Union...secure the blessings of liberty to ourselves and our posterity...† (Constitution of the United States – Preamble). It is evident in the very first lines of the Constitution that the Founders considered the preservation of freedom to be one of the most important features of a government. In addition, the core principles that the Founders based our government on were drawn from the Bible. Noah Webster, whose ideas were influential in the writing of the constitution stated, â€Å"...the genuine source of correct republican principles is the Bible, particularly the New Testament or the Christian religion† (History of the United States). Because the Founders drew their principles from the Bible which reflected the ideals of a republican form of government, it is evident that they desired such a government based on these principles. Consequently, the Founders not only set up this governmen t such that its people would elect various levels of officials to represent them but also that those elected officials would be accountable to the higher law of the Bible. Third, the question must be asked, â€Å"In what ways has theShow MoreRelatedDemocracy Is Not A Democracy1297 Words   |  6 Pages â€Å"Democracy... while it lasts is more bloody than either aristocracy or monarchy. Remember, democracy never lasts long. It soon wastes, exhausts, and murders itself. There is never a democracy that did not commit suicide.† said by John Adams Defines our country s government to a tea Democracy commonly refers to a type of political system in which the people or their representatives lawfully govern themselves, rather than being governed, say, by a military dictatorship, totalitarian party or monarchRead MoreDemocracy : Democracy Vs. 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According to Mintz, Close, and Croci many people feared democracy because they thought the masses would not act withRead MoreDemocracy And Its Effect On Democracy Essay2111 Words   |  9 PagesOver the past quarter-century, democracy has stood at the center of political debate in many countries and it is a constant concern of the political and social sciences. Since its origins in ancient Greece, democracy was seen as a form of government where power was exercised by the people, that is, where political decisions were made by the majority. Today, democracy enjoys great recognition, but it is important to bear in mind that where democracy is now the preferred constitution, we can not forgetRead MoreDemocracy And Its Lack Of Democracy2099 Words   |  9 Pagesoligarchy, democracy, and tyranny. Most shocking critique throughout the discussion is about democracy and its ineffectiveness to rule. Plato’s disagreement of democracy does not involve of what we are acquainted with today, but rather the idea of democracy. Plato explores the central strain of the government that is acknowledged with liberty and fairness. Also, this form of government known for its embracement of freedom and equality. Plato’s description and disagreement about democracy is correctRead MoreDemocracy843 Words   |  4 PagesDemocracy Essay 1 Democracy is a means for the people to choose their leaders and to hold their leaders accountable for their policies and their conduct in office. The key role of citizens in a democracy is to participate in public life. Democracy is also a system of rule by laws, not by individuals. Democracy is not a government. It is a way of thinking and a responsibilityRead MoreDemocracy949 Words   |  4 Pages112 American Government Professor: Dr. Moon Park Term Paper 03/17/15 Is United States of America a Democratic country? Democracy has been defined as a government structure which people are involved in decision making about it either directly or through by the representatives whom they have chosen by open vote. In a perfect sensing world ideal of perfect democracy could be described as all citizens are well informed in every topics of issues occurring around them such as human abuse, employment

Analysis of Computerisation at Pizza Hut Essay Sample free essay sample

In the economic sciences of industrial society. the intent of the cybernation of the workplace is to replace labour with machines. thereby cut downing the unit cost of production while increasing both productiveness and efficiency. Alternatively of engaging 20 workers to carry through one undertaking. an employer can merely purchase one machine to make the same undertaking faster and more expeditiously ; less resources are invested while much more end product is generated. In general theory. the debut of engineering into the workplace spurs economic growing and prosperity. ensuing in the creative activity of more and better occupations. higher rewards and an increased criterion of life. However. when looking at specific informations and analysis. it becomes evident that each degree of worker is clearly affected by the cybernation of the workplace. Pizza Hut Pizza Hut is one of the flagship trade names of Yum! Restaurant Int. which besides has subordinate concerns and celebrated trade names like KFC. We will write a custom essay sample on Analysis of Computerisation at Pizza Hut Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Taco Bell. A A ; W and Long John Silver’s under one trade name umbrella. It is the world’s largest pizza concatenation more than 13. 000 eating houses across 97 states. Pizza Hut increases his operations in last five old ages. In India. Pizza Hut has 143 eating houses across 34 metropoliss. including Delhi. Mumbai. Banglore. Chennai. Kolkata. Pune and Hyderabad. Great gustatory sensation and quality. assortment of pizzas and hallmark dining experience have made it possible for the company to for double-digit growing and scale up its presence to its current size. With a 27 per cent market portion of the eating-out market and over 70. 000 footsteps per twenty-four hours across the state Pizza Hut started its concern from India in 1996. and opened its first eating house in Bangalore. Pizza Hut maintained important growing and acquires a maximal portion of pizza market and sustained growing rate of above 40 per cent per annum. Pizza Hut operates through 95 mercantile establishments across 24 metropoliss in India which gave employment about 5000 people by the terminal of 2009. When come ining the delivery-segment of the pizza industry. Pizza Hut opted to utilize a computerized Customer Answering Service that would field all the calls from a peculiar country and so electronically send orders to the closest delivery-only units. Frankincense clients would merely hold to name one figure and non hold to speak to single bringing unit directors. Pizza Hut believed that this system would cut down the costs needed for keeping separate workers who would reply the phone at each unit. However. this system had several jobs in its initial installing such as orders being assorted up and other inefficiencies. As a consequence. Pizza Hut’s repute was damaged as consumers lost forbearance and religion in the company ; this allowed Domino’s. Pizza Hut’s chief rival to increase its market portion.

JOHN UPDIKES A & P AND JAMES JOYCES ARABY Essays - John Updike

JOHN UPDIKE'S A & P AND JAMES JOYCE'S ARABY John Updike's A & P and James Joyce's Araby share many of the same literary traits. The primary focus of the two stories revolves around a young man who is compelled to decipher the different between cruel reality and the fantasies of romance that play in his head. That the man does, indeed, discover the difference is what sets him off into emotional collapse. One of the main similarities between the two stories is the fact that the main character, who is also the protagonist, has built up incredible,yet unrealistic, expectations of women, having focused upon one in particular towards which he places all his unrequited affection. The expectation these men hold when finally face to face with their object of worship (Wells, 1993, p. 127) is what sends the final and crushing blow of reality: The rejection they suffer is far too great for them to bear. Updike is famous for taking other author's works and twisting them so that they reflect a more contemporary flavor. While the story remains the same, the climate is singular only to Updike. This is the reason why there are similarities as well as deviations from Joyce's original piece. Plot, theme and detail are three of the most resembling aspects of the two stories over all other literary components; characteristic of both writers' works, each rendition offers its own unique perspective upon the young man's romantic infatuation. Not only are descriptive phrases shared by both stories, but parallels occur with each ending, as well (Doloff 113). What is even more telling of Updike's imitation of Joyce's Araby is the fact that the A & P title is hauntingly close in pronunciation to the original story's title. The theme of A & P and Araby are so close to each other that the subtle differences might be somewhat imperceptible to the untrained eye. Both stories delve into the unstable psyche of a young man who is faced with one of life's most difficult lessons: that things are not always as they appear to be. Telling the tale as a way of looking back on his life, the protagonist allows the reader to follow his life's lessons as they are learned, imparting upon the audience all the emotional pain and suffering endured for each one. The primary focal point is the young man's love for a completely unattainable girl who unknowingly riles the man into such a sexual and emotional frenzy that he begins to confuse sexual impulses for those of honor and chivalry (Wells, 1993, p. 127). It is this very situation of self-deception upon which both stories concentrate that brings the young man to his emotional knees as he is forced to compensate for the emptiness and longing in the young boy's life (Norris 309). As much as Updike's rendition is different from Joyce's original work, the two pieces are as closely related as any literary writings can be. Specifically addressing details, it can be argued that Updike missed no opportunity to fashion A & P as much after Araby as possible. For example, one aspect of womanhood that fascinates and intrigues both young men is the whiteness of the girls' skin. This explicit detail is not to be taken lightly in either piece, for the implication is integral to the other important story elements, particularly as they deal with female obsession. Focusing upon the milky softness and the white curve of her neck(Joyce 32) demonstrates the overwhelming interest Joyce's protagonist place in the more subtle features; as well, Updike's character is equally as enthralled by the sensuality of his lady's long white prima-donna legs (A & P 188). One considerable difference between Updike's A & P and Joyce's Araby is the gap between the young men's ages, with Updike's embarking upon his twenties while Joyce's is of a significantly more tender age. This divergence presents itself as one of the most instrumentally unique aspects separating the two stories, as it establishes a considerable variance between the age groups. The reader is more readily able to accept the fact that the younger man has not yet gained the ability to ascertain the complex differences between love's reality; on the other hand, it is not as easy to apply this same understanding to Updike's older character, who should by all rights be significantly more familiar with the ways of the world by that age. The lesson that romance and morality are antithetical, whether learned from haunting celibates or breathed in with the chastising Dublin air, has not been lost on the narrator (Coulthard 97). What does not escape either story, however, is the manner in which the young men are transformed into distracted, agitated, disoriented (Wells, 1993, p. 127) versions of their former selves once they

Free Essays on White Collar

This essay, will discuss the topic of white collar crime. In this essay, I will describe to the reader what constitutes white collar. In addition, I will attempt to explain why white collar crime is often regarded as less servere, and why violaters may go unpunished. In this discuss of white collar crime, I will provide the reader with the various forms of white collar crime, and some of current legislation governing such crimes. The goal of this paper is get the reader to recognize the serousness of white collar crime, and its affects on society. White collar crimes are generally crimes occurring in the conduction of business. â€Å"White collar crime, is an illegal act or series of acts committed by an individual or business entity using some nonviolent means to obtain a personal or business advantage, usually committed in the course of a legitimate occupation,†( Cross and Miller, 2001, pp 146). This concept of white collar was originally theorized by Edward Sutherland, as a crime committed by a person of high social status and respectability in the scope of their occupation, (Shichor, Gaines, and Ball, 2002). There is a clear distinction that can be made when comparing white collar crime and street crime. Street crime or visible crime can include crimes such as robbery, murder, and theft. These crimes are regarded by the public as criminal, and the majority of law enforcement resources are used to deal with them, (Cole and Smith, 2004). On the other hand, white collar crime is largely invisible, (Shichor, Gaines, and Ball, 2002). Due to the fact the crime is usually interpreted as â€Å"visible† by most citizens, little or no attention is given to white collar crime. â€Å"The public viewed professional thieves as criminals. . . viewed white collar criminals as primarily as legitimate actors who strayed or made mistakes,† (Shichor, Gaines, and Ball, 2002, pp 62). Street crimes present an immediate sense of d... Free Essays on White Collar Free Essays on White Collar This essay, will discuss the topic of white collar crime. In this essay, I will describe to the reader what constitutes white collar. In addition, I will attempt to explain why white collar crime is often regarded as less servere, and why violaters may go unpunished. In this discuss of white collar crime, I will provide the reader with the various forms of white collar crime, and some of current legislation governing such crimes. The goal of this paper is get the reader to recognize the serousness of white collar crime, and its affects on society. White collar crimes are generally crimes occurring in the conduction of business. â€Å"White collar crime, is an illegal act or series of acts committed by an individual or business entity using some nonviolent means to obtain a personal or business advantage, usually committed in the course of a legitimate occupation,†( Cross and Miller, 2001, pp 146). This concept of white collar was originally theorized by Edward Sutherland, as a crime committed by a person of high social status and respectability in the scope of their occupation, (Shichor, Gaines, and Ball, 2002). There is a clear distinction that can be made when comparing white collar crime and street crime. Street crime or visible crime can include crimes such as robbery, murder, and theft. These crimes are regarded by the public as criminal, and the majority of law enforcement resources are used to deal with them, (Cole and Smith, 2004). On the other hand, white collar crime is largely invisible, (Shichor, Gaines, and Ball, 2002). Due to the fact the crime is usually interpreted as â€Å"visible† by most citizens, little or no attention is given to white collar crime. â€Å"The public viewed professional thieves as criminals. . . viewed white collar criminals as primarily as legitimate actors who strayed or made mistakes,† (Shichor, Gaines, and Ball, 2002, pp 62). Street crimes present an immediate sense of d...

Jollibee Foods Corporation Case Study Example | Topics and Well Written Essays - 500 words

Jollibee Foods Corporation - Case Study Example Secondly, the company managed to establish dominance in Philippines fast food market by maintaining the preparation of home-style Philippine recopies. Sticking to making Philippine recipes ensured that the company maintained high demand from the locals; thus its success. Thirdly, the success of Jollibee was also attributed to the fact that the company ensured that its growth was financed internally (Bartlett 3). Internal financing ensured that the company avoided the burden associated with debt financing. Jollibee also managed to build a strong empire in Philippines fast food industry by developing an effective management capacity, peculiar political situation, and by adopting the Five F philosophy namely Flavorful Food, Fun, Flexibility, and Families (Bartlett 1). Other factors, that helped Jollibee establish an empire in Philippines, include treating employees with respect and keeping them highly motivated and treating customers with courtesy. As much as McDonalds was well established and had stable financial footing, Jollibee managed to compete with it favorably by capitalizing on its competitive advantage. Firstly, Jollibee managed to compete effectively with McDonalds by introducing a Philippine hamburger. Secondly, the company also managed to compete effectively with McDonalds by introducing a larger hamburger called the "Champ," which attracted huge demand from the Philippine consumers (Bartlett 2). Thirdly, unlike McDonalds whose operations were badly affected by political and economic crisis, Jollibee was able to turn the political and economic crisis of 1983 to its advantage, thereby enabling it compete favorably with McDonalds. Additionally, Jollibee managed to compete effectively with McDonalds by introducing new items, such as chicken, peach-mango desert and spaghetti in the menu, made to the taste of the Philippine customers.

Ethical Dillemas and Decision Making Processes Essay

Ethical Dillemas and Decision Making Processes - Essay Example In this essay the researcher attempts to briefly describe various ethical frame-works that are currently used to evaluate and critically engage with the relevance and urgency of values in social work. The researcher believes that it is important to do so because it helps people understand, grapple with and clearly articulate the complexities and contestations involved in values in social work thus helping to build shared meaning and provide alternate explanatory frameworks to aid analysis of ethical dilemmas. The process of reflection on ethical issues is a level deeper than a concrete problem-solving exercise that may not require an in-depth exploration of personal values. A combination of these two can not only decrease the ease with which social workers may come to a decision in crisis situations but also provide people with a richer understanding of the stakes involved in this profession and encourage people to reflect upon their own dispositions and actions, thus ensuring greate r ethicality in their practise and leaving open the possibility of constant dialogue and support. The researcher moves on to examine the vignette provided and attempt to analyse it in relation to the various ethical frame-works and directives for social values that are available in the field of social service. To conclude, the researcher also tries to point out, staying within the scope of this essay, the critiques of the various theories that were elaborated on as well as his own take on some of the issues discussed.

Internal and External Force of Change for Synergetic Solutions Essay Example for Free

Internal and External Force of Change for Synergetic Solutions Essay Synergetic Solutions lets us know that change is something that will happen no matter what we do. Executing change is not as simple as acknowledging the need for change. Synergetic Solutions understands the internal and external factors that have required a change to take place, and desire to improve operations but executing the change can be difficult when met with conflict. Both employees and leaders must understand, through good communication, the need for change and the way by which to achieve that change successfully. To survive in recent market environment organizations need to change constantly with current conditions that are constantly, who can accept change survive and who cannot accept change and suffer the consequences. Changes brought a effect of strategic initiatives within a company and how it affects work design and organization culture. While change is occurring you can see opposition to change at individual and organizational levels, change agent has to implement various tactics to restrain the resistance and dead organization step reward to work on new strategies. Synergetic solution Inc. is a $6 million company in the business of system integration assembling and reselling leading computers brands. It has 300 employees mostly in the sales and service departments working in five locations across the east–coast. most employees in this trading organization possess only basic computer assembling and trouble shooting skills, while a few technically higher skilled individuals oper ates as the specialists. Harold red, chief executive officers made changes in to the network solution business of designing and implementing complete computing networks. He got four of synergetic brightest engineers trained and certified on networking technologies. One internal factor that has caused Synergetic Solutions to implement change is limited skills of employees. Most employees have basic skills to complete tasks but how many  continue with education hours to keep progressing and learning? As with Synergetic Solutions, most employees have the basic computer skills needed but only a few employees are specialists in a chosen field (UOP, 2010). Being a specialist requires more time, training, and education which most employees will not do individually but will do collectively within the organization if the organization provides opportunity. For any change to occur positively, employees need to be trained to implement new routines and daily processing of tasks that increase skills and abilities of eac h employee. With 300 employees who mainly work in sales and service, Synergetic Solutions must implement change to educate these employees to expand skills and abilities.Another internal factor for change is to increase revenue. The goal of Synergetic Solutions is to increase revenue every quarter and by 80 percent over the next nine months. To be successful and meet the goals of earned revenue, a change must take place. Synergetic Solutions is taking a look at the certification and training needed to redirect the organization from reselling leading computers to designing and implementing tasks.

Charles Dickens :: essays research papers fc

INTRODUCTION This report will talk about the life of a famous author, Charles Dickens. It will tell you about his early, middle, and later years of his life. It will also talk about one of his great works of literature. In conclusion, this report will show a comparison of his work to his life. EARLY LIFE Charles Dickens was born at Landport, in Portsea, on February 7, 1812. His father was a clerk in the Navy Pay-Office, and was temporarily on duty in the neighborhood when Charles was born. His name was John Dickens. He spent time in prison for debts. But, even when he was free he lacked the money to support his family. Then, when Charles was two they moved to London.1 Just before he started to toddle, he stepped into the glare of footlights. He never stepped out of it until he died. He was a good man, as men go in the bewildering world of ours, brave, transparent, tender-hearted, and honorable. Dickens was always a little too irritable because he was a little too happy. Like the over-wrought child in society, he was splendidly sociable, and in and yet sometimes quarrelsome. In all the practical relations of his life he was what the child is at a party, genuinely delighted, delightful, affectionate and happy, and in some strange way fundamentally sad and dangerously close to tears. 2 At the age of 12 Charles worked in a London factory pasting labels on bottles of shoe polish. He held the job only for a few months, but the misery of the experience remain with him all his life. 3 Dickens attended school off and on until he was 15, and then left for good. He enjoyed reading and was especially fond of adventure stories, fairy tales, and novels. He was influenced by such earlier English writers as William Shakespeare, Tobias Smollet, and Henry Fielding. However, most of the knowledge he later used as an author came from his environment around him. 4 MIDDLE LIFE Dickens became a newspaper writer and reporter in the late 1820's. He specialized in covering debates in Parliament, and also wrote feature articles. His work as a reporter sharpened his naturally keen ear for conversation and helped develop his skill in portraying his characters speach realistically. It also increased his ability to observe and to write swiftly and clearly. Dickens' first book, Sketches by Boz (1836) consisted of articles he wrote for the Monthly Magazine and the London Evening Chronicles.

Study of Starbuck Coffee and Gloria Jean Coffee

1. 0 INTRODUCTION 1. 1 Background of the assignment Coffee is one of the world's most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage, however. It is a memory, anticipation, a lifetime of consoling moments of modest pleasure woven into our lives. Coffee's success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure.Coffee lovers come to associate the energizing lift of the caffeine with the richness and aroma of the beverage that delivers it. Coffee is produced from the seeds of a small red (sometimes yellow) fruit that grows on plants halfway in size between shrub and tree. The process that turns these seeds into beverage is a long and complex process, perhaps the most complex process associated with any major beverage.It is also a very labor intensive process involving a vast intercontinental collaboration that starts with the coffee grower, moves from there to th e picker, then to the mill workers who meticulously remove the fruit and dry the beans, then to those who clean and grade the beans, to those who roast them, to those consumers and baristas who finally grind the beans and prepare the beverage. Every act along the way can be performed either with passion and precision or with careless shoddiness.It is the cumulative quality of all of these creative contributions that together make the difference between a lackluster cup and a fine and distinctive one Starbucks, a corporation that has grown since its retail inception in 1982 to reach global stardom with over 6,000 shops worldwide, it is truly one of the most successful business ventures to-date. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment – primarily through its company-operated retail stores.In ad dition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino ® coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. The competitor is Gloria Jean’s Coffee was franchising in 1998, and opened 185 stores within 6 years where all are locally owned and operated by more than 100 franchisees. By 2003, Gl oria Jean’s Coffee has established stores in every state of Australia.The company has opened 906 stores and signed 34 Master Franchise agreements across 33 countries worldwide, its strength is built upon a strong recognized brand synonymous with coffee quality and industry leading franchise systems. Gloria Jean’s Coffees has played a major role in the development and growth of the retail coffee market in Australia. Our team of Franchise Partners is passionate about the brand and its products, and has the dedication and determination to succeed. To meet the rapid global expansion, the corporation unwillingly had compromised on some of its key success factors.This paper will examine these factors from the customer’s point, and how essential are they for Starbucks and Gloria Jean’s Coffee to retain its current customers. 1. 2 Objectives of the assignment The objective of this assignment is to achieve: 1) Analyze company A background STARBUCK COFFEE 2) Analyz e company B background GLORIA JEAN’S COFFEE 3) Compare and analyze between two company services retention. 4) Compare and analyze between two company services recovery strategies. 1. 3 The important of the assignment ) The output of this report will give us the clear view of both company perspectives in the customer retention strategic program. 2) Revile both company service marketing plan In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. [pic] 2. 0 STARBUCK COFFEE – COMPANY A 2. 1 Introduction Starbucks purchases and r oasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment – primarily through its company-operated retail stores. Starbucks is primarily known for selling coffee, but also sells other hot and cold beverages, pastries, sandwiches and other snacks.A â€Å"Skinny† line of drinks rolled out in 2008, offering  lower-calorie  and sugar-free versions of the company's offered drinks which use  skim milk  and are sweetened by a choice of artificial sweetener or one of the company's  sugar-free  syrup flavors 2. 2 Company background Starbucks, named after the first mate in Herman Melville's Moby Dick, was founded in 1971 at Seattle's Pike Place Market by three atypical businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegel. Starbucks mission is to â€Å"inspire and nurture the human spirit one person, one cup, and one nei ghborhood at a time. † Starbucks, founded in the 1970s, opened heir first location in 1971 in Seattle’s Pike place. In 1982, Seattle’s Best began to sell to restaurants and coffee bars. In 1987, the company’s name became Starbucks. The same year, stores in Chicago and Canada where opened. In 1988 Starbucks began mail-order sales of their products. Today Starbucks sells hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas and other non-food products through retail stores in 37 countries. The company operates primarily in the US, is headquartered in Seattle, Washington and employs about 204,000 people.Starbucks has experienced expansion globally, and has created licenses throughout Asia, the Middle East, Africa, and the Americas, and maintains a 40% market share internationally. The goal of the company is to create brand awareness through the â€Å"Starbucks Experience. † This experience translates well, hel ping folks start their day with an aromatic cup of coffee, pleasant customer service, and each person’s finding a niche while enjoying their favorite drink and listening to music or reading a book. The first Starbucks location outside North America opened in Tokyo, Japan, in 1996.Starbucks entered the U. K. market in 1998 ,UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002, Starbucks opened its first store in Latin America, at Mexico City. In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia . These restaurants were soon â€Å"outed† as Starbucks establishments and converted to Starbucks cafes. In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises .The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer the wholesale business was more significant. In September 20 06, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company-owned locations of the Oregon-based Coffee People chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale In August 2003, Starbucks opened its first store in South America in Lima, Peru.In 2007, the company opened its first store in Russia, ten years after first registering a trademark there. In March 2008 they purchased the manufacturer of the Clover Brewing System. They began testing the â€Å"fresh-pressed† coffee system at several Starbucks locations in Seattle, California, New York and Boston. Starbucks has always been a place where you can find the world’s best coffees. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market. [pic] |[pic] |[p|1970s | | | |ic|The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic | | | |] |American novel about the 19th century whaling industry. The seafaring name seems | | | | |appropriate for a store that imports the world’s finest coffees to the cold, thirsty | | | | |people of Seattle. | | |[pic] |[pic] |[p|1980s | | | |ic|Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits | | | |] |Milan’s famous espresso bars. Impressed with their popularity and culture, he sees | | | | |their potential in Seattle.He’s right – after trying lattes and mochas, Seattle | | | | |quickly becomes coffee-crazy. | |[pic] |[pic] |[p|1990s | | | |ic|Starbucks expands beyond Seattle, first to the rest of the United States, then the | | | |] |entire world.After becoming one of the first companies to offer stock options to its | | | | |part-time employees, Starbucks becomes a publicly traded company. | |[pic] |[pic] |[p|20 00s | | | |ic|The Starbucks phenomenon continues. As of this writing, Starbucks has more than 6,000 | | | |] |locations in over 30 countries.In addition to our excellent coffees and espresso | | | | |drinks, people now enjoy for Tazo ® tea | Logo description In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a â€Å"twin-tailed mermaid, or siren as she's known in Greek mythology†. The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century â€Å"Norse† woodcut, the Starbucks siren was topless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine. ] In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker's Alma Mater, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original â€Å"woodcut† logo has been moved to the Starbucks' Headquarters in Seattle.At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts,] but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as eported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002 . The company announced three months later that it would be using the international logo in Saudi Arabia. In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green. [pic] Starbuck mission Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee It has always been, and will always be, about quality.We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect a nd dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments.Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. Our Neighborhood Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business.We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Branding strategies Three components to this experiencing branding strategy: ? First, coffee itself – offering the highest-quality coffee in the world,    coffee standards by controlling the supply chain as possible and the distribution to retail stores ? Second, service – customer intimacy ? Third, atmosphere. To make customers want to stay.Based on human spirit, a sense of community, the need for people to come together. Channels – Broad distribution strategy ? Want to reach customers where they work, travel, shop, and dine ? Good Location: Company-operated stores located in high-traffic, high-visibility settings ? Product mixed tended to vary depending on a store’s size and location non-company-operated retail channels, food-service accounts, domestic retail store licenses Good starbuck partner ? All Starbucks employees were called  "partners† -Most hourly-wage employees ? Generous policy of giving health insurance and stock options High partner satisfaction rate (80% to 90%), well above the industry norm. ? Lowest employee turnover rates in the industry (just 70%, compared with fast-food industry averages as high as 300%) ? Lower managers turnover rates & encouraged promotion from within its own ranks Delivering on Service and good measuring service performance ? Training: hard skills and soft skills ? Treated as a valuable customer (75%), friendly staff (73%) and highest quality coffee (67%). ? A variety of metrics, including monthly status reports and self-reported checklists. ? â€Å"Customer Snapshot† measurement toolLess competition ? A variety of small-scale specialty coffee chains (regionally concentrated). independent specialty coffee shops & Donut and bagel chains Strategic for supply ? Part time employees- Starbucks had lowest employee income rate of any restaurant or fast-food company b ut Starbucks offering health insurance and modest stock options to part-timers. ? Increased consumer participation- Starbucks does a nice job of encouraging this through its integrated marketing communications efforts. For example : has questionnaires in its stores urging customers to send in feedback about their experiences Facilities for future expansion The company's efforts to greatly increase its sphere of strategic interest by its joint ventures with Pepsi and Dreyer's, its move to sell coffee in supermarkets, and the possibility of marketing fruit-juice drinks and candy under the Starbucks label represented In order to sustain the company's growth and make Starbucks a strong global brand, that the company had to challenge the status quo, be innovative, take risks, and alter its vision of who it was, what it did, and where it was headed. 2. 3 Customer Retention Strategies When Mr.Schultz founded Starbucks and created its unique service experience which is based on a customer-d riven marketing strategy, fully understood the strategic importance of segmenting his target market, differentiating his products and thus achieving a successful positioning for Starbucks not only in its traditional markets, but globally. These strategies are to protect their current customers from deserting to competitors and to capture new markets. Starbucks’ unique blend of relaxing ambience and innovative coffee drinks positioned it as a leader in its category, and made it an all time favorite for millions of devotees around the world.The third place theme highlighted that Starbucks surpassed a place for just a cup of coffee, but instead it gave its customers the comfort of a home, excellent customer service, quality products and the feeling of being special. These elements made the Starbucks experience key in retaining its customers. Starbucks' overall retention strategy has cleverly covered the 5Ps, among others, as we will see below. Product Quality Starbucks trademark was the unique features of the coffee-based beverages. These innovative drinks have attracted new customers to experience luxury coffee drinks at affordable prices, in a very cozy environment.Starbucks created a coffee culture, educating its customers on the coffee types, origins, and the roasting process, thus building brand credibility and gaining clients’ trust in the brand and quality of products provided. Consistency Starbucks’ major coffee priority is the consistency of the product taste and quality assurance. Starbucks whilst priding itself as the best quality coffee in the world tries to control much of the supply chain for quality control and product assurance. Starbucks’ reliability and product consistency is driven by the super-efficient coffee maker machines.Besides making the same drink shot, it is noise-dampening, making sure the customer’s ‘experience’ is not disturbed by the blenders’ noises. Customized and Seasonal Pr oducts Starbucks’ brand name and popularity came through customizing the beverages to the consumer’s desire through offering flexible drink options such as extra cream, caramel syrup etc. Starbucks also introduces various and new seasonal products to differentiate themselves from its competitors and to capture new clients. The new drinks add to the overall experience of loyal clienteles and this specialization increases its competitive edge over other players in the market.Convenience Through Location Starbucks applied the first rule in opening a store i. e. a successful and strategic location, and for thousands of its stores worldwide, credit should be given to their sharp foresight in store-site strategy to reach its target customers and eliminating its competitors. Starbucks' store-site strategy is to have high visibility, high traffic and convenient location like shopping malls, bar districts and populated business towers, so a daily commuter will be delighted to s top everyday at the store for his Latte.The stores’ high visibility, convenience and accessibility in terms of its locations and amenities provided (comfy furniture, grand amount of seating, clean restrooms, etc) attracts attention and increases brand recognition and reputation, thus diminishing customer defections and increasing the stores’ traffic and sales. Strong Brand Equity The unique earthly-colored walls of the each store, innovative product display and cozy atmosphere, seasonal themes, promotions etc makes Starbucks a strong brand that allows for brand recognition and consumer retention.In addition, Starbucks promotes the idea of supporting the local communities by being a good neighbor, and aims to involve its partners in the decision making process. The image of Starbucks sustaining local coffee farmers and helping in grooming their crops builds the customer’s trust in the coffee bean superiority and Starbucks as a socially responsible corporate brand looking after the long-term benefits of the local community with the aim of growing together and not to exploit. (www. tarbucks. com). The store’s clean and hygienic image has added very much to the strong image of Starbucks; a survey states that 83% of the sampled clientele rated a clean store as highly important, a reputation which is equally important for Starbucks’ overall image. Customer Bonds and Loyalty Programs Starbucks recognized that one of the ways to obtain customer satisfaction is by manipulating their perception of equity and fairness in gaining maximum return for their money and loyalty.So, Starbucks introduced the Starbucks Loyalty Card which gives great benefits to its customers; ranging from syrup and milk options on their drinks free of charge, complimentary coffee refills and free beverage with whole bean purchases. The Starbucks Card or the Duetto Visa Card (a reloadable prepaid card/Visa credit card) binds the customer whereby they feel that the y are gaining more value for their money, being treated fairly by Starbucks and feeling appreciated by a better quality service in being a loyal and a regular client, thus preferring to stay devoted to the brand and gaining further benefits with their future purchases.Starbucks also created its own world culture by innovating new proprietary language for its products, to the extent of publishing a booklet for such vocabulary for its clients. This syntax enabled customers to choose the drink that suits them the most, thus creating a customization bond with Starbucks’ beverages and products. The mastering of this language is essential for the customer to get exactly what he wants, and since this lingo cannot be found out of Starbucks, it will refrain the regulars from flocking to other coffee shops.In addition to the customization of the drinks, Starbucks’ interior store design was carefully studied and aimed at reaching the human inner-soul, sending subliminal messages making the customer comfortable and at ease in enjoying his ultimate coffee experience. An Affordable Experience Starbucks market entry and key success was in providing high-end quality coffee drinks at affordable prices. This clever blend of unique quality drinks with a great ambiance and an excellent service made their pricing reasonable and fair for millions.The customer satisfaction on the overall package in exchange for the price paid is reflective in their patronage. Sustaining their prices is essential for customer contentment and retention. The Relationship with Customers Employees of Starbucks are a critical factor since they interact directly with the client. Starbucks’ strategy of creating a personalized service that is vital for the customer’s satisfaction is pivotal in ensuring his loyalty; personalized services include personal greeting, flexible changes to the drink/order and memorizing the favorite order of each customer, all with a genuine smile and fr iendly spirit.The human touch and customer intimacy is an essential element in the overall Starbucks experience by making each client feel special and well looked after. This point clearly marks Starbucks’ acknowledgement of creating relationships and having personal bonds with their clientele to deter them from changing stores. 2. 4 Services Recovery Strategies Starbucks interacts with customer in two ways. The first way is at the Point of Sale (POS). The interaction with the customer begins with the greeting, followed by taking the dink/food order, money exchange and leaving.Pleasant conversation is encouraged the regular customer. This build the idea of the third Starbuck phase for its ambiance meaning that a person has their house, work and Starbuck to make them comfortable. The second interaction is taken place over the phone or by email concerning question comments, or any complaint that they might have. During the first set of interactions, the customer has a high leve l involvement. The customer has all the choice in how they would like their drink made. There are no self-service or technology used in these interactions.The second interaction has medium involvement with the customer and has no face time. If a situation does arise, Starbuck has several different ways to rectify the situation. The first way is with their guarantee. This guarantee is that the customer drink should be made right in time and particular item needed by the customer. If not, let the â€Å"barista† know and Starbucks will give a remake it for the customer. This is also called within company â€Å"a right now recovery†. This allows the â€Å"barista† to remake the drink to any specification that was missed in the previous attempt for free.If the â€Å"right now recovery† is not enough to fix the situation, the supervisor will give the customer a recovery certificate. This is a coupon that allows the customer to receive any drink of their choice for free. Finally Starbucks also has the store managers as well as the district managers lave their business card in the store. This allows the customer to have direct communication with the management if any situation become out of hand. Online feedback at www. starbucks. com from one customer reads that â€Å"The licensed stores never had a conception of the â€Å"heart† of the business to start with.They are exemplary of everything that is wrong with current store operations. † [pic] 3. 0 GLORIA JEANS COFFEE – COMPANY B 3. 1 Introduction As one of the world’s leading providers of specialty-flavored whole bean coffees, Gloria Jean’s has been providing the ultimate coffee experience for over 29 years. In 1979, Ed and Gloria Jean Kvetko purchased a small gift shop in a quaint little town just north of Chicago. Deciding to share their secret for great tasting coffee, the store soon developed a loyal following as people came from all around to experi ence Gloria Jean’s gourmet coffees.Due to increasing demand and popularity, Gloria Jean’s began franchising stores in the mid-1980’s to entrepreneurs in the Chicago market who shared their passion for specialty coffees. Today Gloria Jean’s has grown to be one of the largest mall-based retailer of specialty coffees in North America. Committed to quality and selection, Gloria Jean’s is the premier destination for people who know and crave gourmet coffee. Each of our flavored coffees receives utmost care from harvest to cup. We meticulously roast and flavor to exacting standards, making Gloria Jean’s coffee the finest you can buy.Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso and ice blends; coffee beans, specialty teas, pastries and coffee accessories. (Wikipedia – The Free Encyclopedia 2008) 3. 2 Company background In 1979, Gloria Jean Kvetko founded Gloria Jea n’s Coffees with her first outlet opened in Chicago, USA, selling coffee and gifts. 1n 1996, Jireh International Pty Ltd, founded by NabiSaleh and Peter Irvine, purchased the rights to franchise Gloria Jean's Coffees in Australia.With stores in over 30 countries world, Gloria Jean's Coffees is one of Australia's leading coffee specialists and one of the fastest growing franchise organizations in the world. The company has opened 906 stores and signed 34 Master Franchise agreements across 33 countries worldwide, its strength is built upon a strong recognized brand synonymous with coffee quality and industry leading franchise systems. Gloria Jean’s Coffees has played a major role in the development and growth of the retail coffee market in Australia.Our team of Franchise Partners are passionate about the brand and its products, and have the dedication and determination to succeed. Gloria Jean’s Coffees is one of the top 30 fastest growing franchises in Australia a nd is also listed as one of Australia’s top 1,000 companies and top 500 Private Companies (Source: BRW 2007/2008). The company has been recognized for their systems, most recently winning the ‘Food Franchisor of the Year 2007’ in the PricewaterhouseCoopers Excellence in Franchising Awards and ‘2006 International Franchisor of the Year’ awarded by the Franchising and License Association, Singapore.Passionately committed to creating the ultimate coffee experience for every guest from bean to cup, the Gloria Jean’s Coffees difference comes from a true dedication to handmade coffee – from hand picking beans to handcrafting each individual cup. Gloria Jean’s Coffees is driven by a desire to be the most loved and respected coffee company in the world. They are committed to leaving a positive net benefit to both the communities from where they source their coffee and those communities they serve. With the sale of each cup, Gloria Jeanâ €™s Coffees helps to support local and international communities through their partner programs.Over the last year Gloria Jean's Coffees has made a huge investment in new resources, systems and tools that will take their franchise model to the next level globally. The team has put in place leading-edge platforms, systems and tools that have strengthened their business and created a robust model that can be implemented successfully and consistently across their overseas markets. Gloria Jean's Coffees provides ongoing management and support from the moment new Franchise Partners join the Gloria Jean's family. The Gloria Jean's Coffees  business model  is a  franchising  system similar to many fast-food chains.Franchise owners have to pay franchise fees and royalties on their sales as well as operating costs. The organization’s board consists of chairman Nabi Selah, and directors John Dwight, Peter Irvine and Andrew Tyndale. Product Coffee houses serve and sell a ran ge of espresso coffee drinks, cold drinks, blended and estate whole bean coffees and specialty teas along with pastries and coffee accessories. Gloria Jean's Coffees recently purchased through auction an allocation of the whole coffee bean that came fifth in Brazil's Cup of Excellence awards, Niche/Small Target MarketGloria Jean’s Coffee is currently targeting small market segment, young adults segment, which comprises people age 18 to 25 years old, compared to Starbucks, 15 to 64 years old. Besides that, Gloria Jean’s mainly focuses on female customers, where half of the sales came from that particular gender. Customers Are More Demanding Nowadays, customers are more knowledgeable towards coffee. Besides, there is no switching cost to other competitors. They know what different types of coffee taste like and what kind of beans came from where. Thus they only drink those that they prefer and they like.Customers are price sensitive, where a slight change in price might lead to change in preferred brand due to the low switching cost. This means that if customers do not get what they want from a brand, they will have no obligations to switch to the other brand, or they might as well buy coffee beans from supermarkets and brew themselves, which is one of the reason why sales is declining. Highly Competitive Industry There are a lot of brands that selling the same product, which is coffee. Most of it is already well established. Thus it is a highly competitive industry where all are fighting for a share in the industry.The reason for many companies being in the same industry is because of a profitable market and low entry barrier. Growth in specialist coffee shops such as Hudson’s Coffee and Starbucks Coffee took up a huge portion of the share in the market. Selection of Franchisee/Partners Gloria Jeans is very particular in selecting franchisees or partners. The company stands by their values, which is â€Å"Our partnerships are based on inte grity and trust†. They only choose those that they prefer and they feel good with. Logo description Gloria Jean's coffee  logo colors  are two  shades of brown, orange, yellow, and silver.The logo itself is a coffee cup with steam coming out of it. The motto is â€Å"escape the daily grind† are full of meaningful in a coffee lover life. [pic] 3. 3 Customer Retention strategies Operations Gloria Jean’s Coffees strive to develop their operations in retail business environment by using several channels. One of their distribution strategies is having a very well known third party companies that basically shares their beliefs, values, and commitment to quality. Gloria Jean’s Coffees also expanded their coffee business by making their coffee and coffee-related products available via mail order and the World Wide Web.This suits their main slogan, which is, â€Å"Making It Glorious† (Gloria Jean’s Coffees n. d. ). Donate / Joint venture with so ciety Our success is thanks to the communities that support us, and in return we aim to give back whenever possible. We strive to have a positive impact, both on the communities from where we source our coffee and the communities we serve. Gloria Jean’s Coffees’ core value of â€Å"Belief in People, Building and Changing Lives† Gloria Jean’s Coffees in Singapore has collaborated with World Vision International by sponsoring seven children through the Child Sponsorship Programmed.The Child Sponsorship Programmed supports the world’s less fortunate children from various countries by addressing the root causes of poverty and diseases, helping these children, their families and communities break the cycle of poverty, and empowering them to help themselves in the future. A Bean for a Dream for our sponsored children. When you buy a Happy Cookie at our outlet, part of the proceeds will go towards the outlet’s sponsored child. The bean represents t he dreams that you will help fulfill, and the card shows your support for the Child Sponsorship Programmed.Customer Service Due to the company’s ‘family spirit’, they tend to take customer service as an important role and expect their partners would share these values in the area. Since Gloria Jean’s Coffee houses around the world are known for providing a very friendly environment and offers a personalized service. Therefore, Ian Martin, group chief executive of Gloria Jean’s Coffee franchise said that, â€Å"At Gloria Jean's we don't talk about customer service because we don't have customers, we have guests. This is more than emantics – we don't see ourselves as retailers, but as a coffee house, serving guests, and you treat guests differently from customers† (Franchise Business 2007). This is one of Gloria Jean’s Coffees strength as it is proven that they do take their consumers seriously. Production-Operations Gloria Jeanâ €™s Coffees stores are typically more like a gift shop concept than a specialty coffee outlet. Stores vary in size and located in a variety of settings, including overlooking parks and gardens, the beach, and main thoroughfares. Most of the location chosen for their outlets usually is a metropolitan area which most of people usually go.They believe in the concept of higher volume, higher chances of having customers. The product mix varies between each store based on the size and location of the store. It was a take-away concept, which is totally un-Australian. Marketing Gloria Jean’s Coffees positions their products on quality and experience, rather than just offering coffees. A comparison of specialty drinks with its competitors reveals very minor differences. Gloria Jean’s Coffees’ image is one of the key elements to their success. The company has realized that people don’t only come for the coffee; they come for the atmosphere.People socialize, rea d, study, dine, or just enjoy the music while drinking their coffee. By knowing this, Diedrich Coffee try to make their stores unique in some way or another that will create a vibrant store atmosphere. Research and Development Gloria Jean’s Coffees consider research and development (R) as one of the main factor to be successful in the market thus they constantly urge their employees to be innovative and creative. This is evident through the continuous developments of new and exciting products, being the various drink flavors and coffee related products.By introducing more and more new products and by developing new distribution channels, it coincides with Gloria Jean’s Coffees goal of becoming the most loved and respected coffee company in the world. 3. 4 Services Recovery Strategies Caring for Upset Customers Now and again there are bound to be problems. A customer may be dissatisfied with his meal or may find the quality to be below his standards. There are special t raining for server and they have to attend it, in able to get confirmation of services. At Gloria Jean’s Coffee they are 100% sure servers know the best ways to handle customer complaints.Retaining upset customers can be a challenge. By putting in the effort and respect to recover distressed customers, usually Gloria Jean’s may be able to convince their customer to return to in the future. Customer Comment Cards Customer comment cards are recently use and most type of way in evaluating the customer experience. Customer comment cards are typically set out on the table or delivered by the server at the end of the meal. Customers can rate qualities of the Gloria Jean’s Coffee cafe, such as food presentation, menu pricing and server friendliness. 4. 0 COMPARATIVE ANALYSISThe definition of comparative analysis are the item-by-item comparison of two or more comparable alternatives, processes, products, qualifications, sets of data, systems, or the like. In accounting, for example, changes in a financial statement's items over several accounting periods may be presented together to detect the emerging trends in the company's operations and results. 4. 1 Comparisons Starbuck Coffee and Gloria Jeans Coffee in term of Customer Retention Strategies In order to maintain the customers for both companies in this industry, there have to make sure that their customers always satisfied with their product.The definition of customer retention strategy are helps the organization to keep their sales up, to create social and structural bonds and build engagement to delight the customers. The top strategies to retain customers are: market to the existing clients, connect with the customers, ask for feedback and input, share resources, reward customers for staying, be consistent in the approach and interactions, and follow through on the commitments, and keep learning. It is well documented that optimizing customer loyalty has a direct and positive impact on a co mpany’s financial performance and strategy.Increasing customer loyalty through improved customer experiences can be driven by the insight gained from a comprehensive customer feedback program. Below are comparisons table for both company. 4. 2 Comparisons Starbuck Coffee and Gloria Jeans Coffee in term of Services Recovery Strategies Service recovery has drawn the attention of researchers and academicians recently. The concept of service recovery is seen as both business practice and focus of  marketing study which has developed over time.Perhaps the strongest single factor  that causes service failure is the nature of service products themselves, which increase the possibilities of errors, or service failures, and therefore the need for recovery. Most scholars point out that the difference between tangible products and intangible services has increased customer awareness of the possibility of service failures either  from the operational perspective or from the custome r’s viewpoint and it’s difficult for marketers to understand and to meet customer  expectations. Besides, service variability has been identified as ongoing problem both for marketing and quality managers.Below is the table of both companies for services recovery strategies. 5. 0 CONCLUSION 5. 1 Conclusion for Starbucks and Gloria Jean’s As one of the famous coffee brand shop, the coffee shop does well in the field of marketing. According to the analysis of the shop’s situations concerning the marketing mix and positioning, a clear picture of the shop’s competitive advantages can be achieved. Generally speaking, there are some important factors that help the shop to achieve business success, which include convenient location, guaranteed high quality of both coffee and service and the Starbucks and Gloria Jean’s brand itself.On the other hand, this research also gives some recommendations to help to solve problems found during the course of research. For example, the shop should pay more attention to create a more comfortable environment in the guest area, and be more positive to introduce the â€Å"Member Card† which can help to build more stable and loyal customer relationship. 5. 2 Recommendation for Starbucks Coffee Based on the analysis, there are some issues should be taken into considerations to make further improvements for the Starbucks coffee shop.First one is based on the customers’ expectation survey. Some customers suggest that Starbucks should offer more comfortable armchairs and coaches, canopy and replace the outdoor floor with the wooden floor as same as the indoor decoration. In service industry, customers often look for tangible clues, namely physical evidence which can influence customer’s evaluation of service quality. In this case, there is knowledge gap between the service providers and the customers perceived service quality.More comfortable environment can help create frie ndlier atmosphere, which enhance the supplementary services by adding values to customers. It is more attractive to customers, especially when they want to have a relaxed time in this Starbucks shop except for a cup of coffee. Besides that, many customers were surprised when they heard that Starbucks also offer a reward card called â€Å"Starbucks Card Visa†, which, however, is not introduced to customers by staff, compared to the Gloria Jean’s positive attitude to introduce their discount card to customers.Loyalty reward programs can offer existing customers incentives to remain loyal and perhaps even increase their purchases. In this case, the coffee shop appears negative to reward their customers, which is easily resulting in customer defection because customers will feel like being defected when they get to know the truth. The shop should realize that existing customers are more profitable while winning new customers are costly. Thirdly, should pay more attention t o educate its customers about Starbucks’ coffee culture. Starbucks does well in brand building.Besides good coffee, it also provides its customers a very particular type of experience called the â€Å"third place†, a place away from their home and work, where people can meeting friends and business partners or just get relaxed by reading a book with a cup of gourmet coffee. This is the Starbucks’ positioning, the selling point. However, according to the survey results, no one knows it. The shop should realize that differentiation is most of the time why people buy. A clear concept of what the difference is will directly pull customers to come in. There should be a complete consideration about the cost issue before taking action. 5. Recommendation for Gloria Jean’s Coffee Product Uniqueness Gloria Jeans should opt for better coffee beans or a variety of coffee beans from around the world. Beans could be obtained from areas such as South America and Indones ia. These are the places that venture into to obtain variety of beans that suits the consumers. By doing so, consumers will definitely have a variety of brew that they could choose from, besides, the special beans could even provide a better taste of coffee for different types of consumers. Using low fat milk, creamer and artificial sweetener could benefit those whom are worried about obesity and have obesity problem.This specially caters to them as it is less fattening and less sweet, thus it could comply with World Health Organizations agenda of providing healthier food and beverages. Product Differentiation Gloria Jeans should provide food to customers instead of only cakes and pies. This is because walk in customers would find it convenient to dine in instead of just buying coffee from the outlet. Menu such as breakfast sets and set lunch should be provided besides serving light food such as sandwiches and cakes. Raising standards Most walk in customers look for a cozy and warm place to hangout when they enter the outlet.Gloria Jeans could provide a better environment for them by using comfortable sofas and furniture, warm ambience with music and also providing handicap facilities. This will improve consumers’ perception towards the outlet. Modern equipment such as The Clover, which is a specialized brewing machine that allows a barista to quickly deliver one freshly brewed cup of coffee at a time, would be useful. It takes quite some time for a freshly brewed cup of coffee to be served to customers with traditional equipments, thus it might lose some customers whom could not wait.Many people patronize coffee outlet is because it is a neutral place for people to talk about business and do their homework and assignment. This means that internet connection is very useful for them, including students whom usually do their assignments and homework at the outlet. Providing Wi-Fi service to them might benefit Gloria Jeans, as more people will patronize th e outlets for usage of Wi-Fi, which will indirectly linked to purchasing of coffee in the outlet. Increase baristas standards Providing further training such as entrepreneurship skills and management skills to baristas might improve their services.Baristas will feel more knowledgeable in handling situations that might occur. Giving baristas extra incentives such as entertainment allowance and company trips might boost up their morale, which might indirectly increase their productivity level and decrease the turnover rate. Widen the target market Gloria Jeans target market in considerably small, where there only target people aged 18 to 25 years old compared to other competitors. They could widen their target market to cater students as well as corporate business people.This can be done by widening the operation to hotels and resorts, healthcare, college and university campus environments and business and industry cafeterias. Besides that, they could provide kids menu, which could be favorable to those families that brings their children together to Gloria Jeans’ outlet. Increase Customer Awareness Gloria Jeans hardly did any advertising and promotions. They should advertise in local newspaper on their special promotions and their new products to gain customers awareness. Celebrity endorsement could also be useful in the sense that Gloria Jeans is their choice of coffee.This will gain attention of the fans of the celebrity and also people in public. Local celebrities such as Nicole Kidman is prove to be useful as a marketing strategy in the sense of celebrity endorsement. Social and environmental effort can be seen as a good way to increase customers’ awareness towards the brand name. Doing charity work such as funding the coffee bean farmers, building schools and clinics could be seen as a useful tool to gain worldwide attention towards what Gloria Jeans is doing for the world. They could also be part of Governments plan of reducing the consumpti on of electricity and water by doing so in the outlets itself.Customer incentives Gloria Jeans should reward their loyal customers with membership card or loyalty card to encourage them to stay loyal to the brand and also continue patronizing. These rewards will be beneficial to them and make them feel happy and treasured. They could provide them with discounts coupons and free refills for them who have the membership card, and encourages those that have not sign up, to sign up for these benefits. Franchisee Criteria Gloria Jeans has a strict policy in choosing franchisees for their business. This causes a lot of potential franchisees withdrawn from franchising for Gloria Jeans.The company should be more lenient towards the requirement in selecting franchisee or partners. But then also they have to do adequate power research on the background of the franchisee before choosing them. This is because they reflect the brand image of the company when they are operating under Gloria Jeans ’s name. Choosing the Right Partner From the problem regarding funding Mercy Ministry against anti-gay society, Gloria Jeans should discontinue the funding of it in order not to interfere with serious issues that could jeopardize the business.Instead, they should fund beneficial organizations such as Red Crescent Society and World Wildlife Fund. This will also help promote Gloria Jeans name worldwide, as a form of consumer awareness 6. 0 REFERENCE ? http://en. wikipedia. org/wiki/Gloria_Jean's_Coffees ? http://www. gloriajeans. com. sg/our-drinks/ ? http://www. starbucks. com. my/ ? theentrepreneurshipjournal. wordpress. com/†¦ /customer-retention-strategies ? www. slideshare. net/Spartanski/starbucks-case-analysis ? http://www. ukessays. com/essays/marketing/gloria-jean-coffee. php